In our digital world, offline marketing is still relevant, whether you’re sending out direct mail postcards or hosting an event. As Aurelie Lepley, with Adobe, says: “There’s a growing pushback to the world’s digital progression.” This means, many consumers are craving authentic, offline experiences.
In the race to bring the client’s vision to life, event managers often forget that conferences and meetings held at your venue can be a big branding opportunity. Before the event even commences, you have the opportunity to brand as not only the headquarters of service, but uniquely you in a sea of choices.
The story of technology infiltrating an industry is always the same: adopt the new technology or fall behind the more tech savvy competition. The restaurant industry is facing this dilemma today more than ever. Orders are typed into iPads, long paper checklists are no longer used to evaluate inventory, and credit cards are processed right at the table customers just ate at - and restaurateurs are taking notice.
Traveling is an integral and unavoidable part of our lives. Be it a vacation with your partner to some distant island or a tedious meeting for business purposes. Each year, a huge number of people travel and stay in hotels all over the world. Among all the experiences they have, some of them are positive and enjoyable, while others may leave guests feeling disheartened and let down. Travelers of today don't just pay for a nice room, they pay to have experiences that leave lasting memories.