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5 ways to use offline marketing to drive online success

Posted by Jessica Thiefels on Jul 18, 2019 4:30:00 PM

In our digital world, offline marketing is still relevant, whether you’re sending out direct mail postcards or hosting an event. As Aurelie Lepley, with Adobe, says: “There’s a growing pushback to the world’s digital progression.” This means, many consumers are craving authentic, offline experiences.

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Topics: Marketing, Managers

5 event branding moments hotels shouldn’t forget

Posted by Olivia Shainin on Jul 12, 2019 4:30:00 PM

In the race to bring the client’s vision to life, event managers often forget that conferences and meetings held at your venue can be a big branding opportunity. Before the event even commences, you have the opportunity to brand as not only the headquarters of service, but uniquely you in a sea of choices. 

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Topics: Marketing, Hotels, Managers

6 ways technology can make your restaurant more efficient and profitable

Posted by Ryan Mcsweeney on Jul 5, 2019 5:00:00 PM

The story of technology infiltrating an industry is always the same: adopt the new technology or fall behind the more tech savvy competition. The restaurant industry is facing this dilemma today more than ever. Orders are typed into iPads, long paper checklists are no longer used to evaluate inventory, and credit cards are processed right at the table customers just ate at - and restaurateurs are taking notice.

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Topics: Operations, Managers, Restaurants

4 ways to make your hotel more memorable

Posted by Mary Walton on Jun 5, 2019 4:00:00 PM

Traveling is an integral and unavoidable part of our lives. Be it a vacation with your partner to some distant island or a tedious meeting for business purposes. Each year, a huge number of people travel and stay in hotels all over the world. Among all the experiences they have, some of them are positive and enjoyable, while others may leave guests feeling disheartened and let down. Travelers of today don't just pay for a nice room, they pay to have experiences that leave lasting memories.

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Topics: Hotels, Insights, Managers

Hospitality business costs breakdown: beyond the basics

Posted by Ana Cvetkovic on May 31, 2019 4:00:00 PM
What are the costs associated with running a hospitality business? Wages and food - together known as “prime costs” - are the most obvious expenses, but what about things like software licenses or professional development opportunities for employees?
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Topics: Operations, Managers