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How to get your media strategy ready for your restaurant launch

Posted by Doug Radkey on Oct 2, 2018 4:00:00 PM

The development of a restaurant can be extremely daunting with its many moving parts and it’s easy to miss crucial start-up strategies within the mix of it all.

One you don’t want to overlook is your intended media launch strategy. Today, the word ‘media’ means so much more than your local newspaper outlet.

The worst thing you can do is start your marketing and promotional campaigns one week before opening or simply expect a Field of Dreams “if you build it, they will come” type of scenario to work.

Hint: it doesn’t!

 

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Topics: Typsy news, Tips for hospitality managers, Tips for owners, General marketing, Tips for marketers

The pros and cons of influencer campaigns for your hospitality business

Posted by Bryan Brumfield on Sep 25, 2018 4:00:00 PM

Influencer marketing is a pretty simple concept to explain: there are influencers, and there are brands.

The influencers are popular on social media platforms, such as Instagram, Facebook, YouTube, and Twitter, and can reach thousands of people with a single post.

The brands are the products and places you know and love, such as Nike, Hyatt, Paris and Moet and Chandon.

 

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Topics: Typsy news, Tips for hospitality managers, Tips for owners, General marketing, Tips for marketers

8 key elements for an effective restaurant website

Posted by Jonathan Henderson on Aug 17, 2018 8:42:00 AM

Today, the way consumers find local restaurants has fundamentally changed. When someone is looking for a place to eat, their main determining factor is convenience. Instead of taking the time to get word of mouth recommendations, they can find options at the tip of their fingers with a simple Google search.

That’s why crafting captivating food for your restaurant is now half the battle. With restaurants being the most searched industry by mobile device, it is imperative that you have an effective restaurant web design that not only attracts the search engines, but also compels users to come into your restaurant.

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Topics: General marketing, Tips for marketers

5 ways online video marketing benefits your hospitality business

Posted by Patrick Foster on Jul 18, 2018 8:22:00 AM

Video is fast becoming the go-to format for brands, marketers, and individuals. More than 500 million hours of video are watched on YouTube alone each day, and 72% of consumers prefer learning about a product or service through a video than any other channel. Evidently, it’s a format that grows in popularity year after year.

Gone are the days when loading a video would take a year to load through your dial-up internet (remember that?) and appear grainy or pixelated. Video has become sophisticated and accessible, and as it develops, brings with it a whole host of benefits for hospitality businessesHere's how:

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Topics: General marketing, Content marketing, Tips for owners, Tips for marketers

How to run a successful online competition

Posted by Felicity Thomlinson on Apr 27, 2018 5:05:23 PM

At Typsy HQ we encourage a culture of learning. We try lots of new things and learn as much as we can from each activity and aim to be better next time and increase our future capabilities.

Over the past six weeks, we have been running an online competition (have you entered yet? It ends April 30th, 2018!) and we have learned a lot.

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Topics: Tips for owners, General marketing, Tips for hospitality managers, Tips for marketers

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