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5 content marketing tactics for your cafe

Posted by Mark Delarika on Nov 17, 2018 12:30:00 PM

Running a local coffee shop doesn’t mean that you can only attract customers in your local area. With the rise of the internet, you can now market to an audience on a much larger scale and can easily grow your client base with the click of a button.

Why is this so important? Well, digital content rakes in conversion rates six times higher than any other marketing method. Using only a fraction of the traditional marketing budget, you can generate more fresh leads and earn new clients rather quickly.

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Topics: Tips for hospitality managers, Tips for owners, General marketing, Content marketing

Creative ways to increase your hotel social media following

Posted by Serena Dorf on Nov 13, 2018 3:31:04 PM

Would you like to have more guests in your hotel, B&B, or inn? Would you like to boost your hospitality revenue? Or maybe you need to increase your brand awareness to stand out from the fierce hospitality competition?

If you answered yes to any of these, it's time to engage your followers on social media networks.

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Topics: Tips for hospitality managers, Tips for owners, General marketing, Content marketing, Social media

Do restaurants need to invest in quality food photography?

Posted by Ester Brierley on Nov 7, 2018 11:00:00 AM

When we cannot describe something using words, pictures are the best solution. Quality food photography can significantly improve your branding and marketing, attracting new customers and increasing your sales. Food photography appeals to the emotions of your customers, making them want to taste your food, and usually, people don’t ignore such desires.

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Topics: Tips for hospitality managers, Tips for owners, Reputation management, General marketing, Content marketing, Social media

5 ways online video marketing benefits your hospitality business

Posted by Patrick Foster on Jul 18, 2018 8:22:00 AM

Video is fast becoming the go-to format for brands, marketers, and individuals. More than 500 million hours of video are watched on YouTube alone each day, and 72% of consumers prefer learning about a product or service through a video than any other channel. Evidently, it’s a format that grows in popularity year after year.

Gone are the days when loading a video would take a year to load through your dial-up internet (remember that?) and appear grainy or pixelated. Video has become sophisticated and accessible, and as it develops, brings with it a whole host of benefits for hospitality businessesHere's how:

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Topics: General marketing, Content marketing, Tips for owners, Tips for marketers

5 ways to maximize user-generated content to promote your restaurant

Posted by Grace Carter on May 9, 2018 7:58:00 AM

User-generated content (UGC) is content created by users of online platforms, such as social media, and is generally publicly available. It is created by unpaid contributors, i.e. fans, and can come in the form of blog posts, images, testimonials, and videos.

UGC is a great way to boost your hospitality venue or restaurant's visibility (particularly online) and potentially help with sales. It’s likely that there’s already a ton of content about your hospitality business out there, so why not take advantage of it? Here's how to do it. 

 

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Topics: Content marketing, Tips for marketers, Social media

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