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5 ways online video marketing benefits your hospitality business

Posted by Patrick Foster on Jul 18, 2018 8:22:00 AM

Video is fast becoming the go-to format for brands, marketers, and individuals. More than 500 million hours of video are watched on YouTube alone each day, and 72% of consumers prefer learning about a product or service through a video than any other channel. Evidently, it’s a format that grows in popularity year after year.

Gone are the days when loading a video would take a year to load through your dial-up internet (remember that?) and appear grainy or pixelated. Video has become sophisticated and accessible, and as it develops, brings with it a whole host of benefits for hospitality businessesHere's how:

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Topics: General marketing, Content marketing, Tips for owners, Tips for marketers

5 ways to maximize user-generated content to promote your restaurant

Posted by Grace Carter on May 9, 2018 7:58:00 AM

User-generated content (UGC) is content created by users of online platforms, such as social media, and is generally publicly available. It is created by unpaid contributors, i.e. fans, and can come in the form of blog posts, images, testimonials, and videos.

UGC is a great way to boost your hospitality venue or restaurant's visibility (particularly online) and potentially help with sales. It’s likely that there’s already a ton of content about your hospitality business out there, so why not take advantage of it? Here's how to do it. 

 

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Topics: Content marketing, Tips for marketers, Social media

Creating a marketing plan that works in 4 steps

Posted by Donald Burns on Sep 18, 2017 8:45:00 AM

Are you marketing your restaurant as much as you should be? You might be doing some marketing on social media channels, but if you’re like the majority of restaurants out there, your efforts are far from effective. 

Why? You don't have a solid marketing plan. You’re just dabbling in marketing. It’s time to jump all in.

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Topics: Social media, Tips for marketers, Content marketing

How to write a great food blog as a restaurant

Posted by Chloe Papas on Oct 6, 2016 9:03:00 AM

Starting up a blog for your restaurant or cafe is a fantastic way to engage with current and potential customers online, showcase what your venue has to offer, and provide loyal customers with perks and insider secrets.

But it’s not as easy as just picking up a pen – or rather, a keyboard – and starting to type. Writing about food can be a tough gig, and deciding what to put on your venue’s blog is a tricky venture if you have no experience in food blogging. 

So, we’ve come up with a few important tips to remember as you embark on this new foodie journey.  

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Topics: Content marketing, Tips for marketers

23 unique article ideas for your hotel blog

Posted by Emily Tatti on Jun 28, 2016 9:30:00 AM

There’s no question in my mind that all hotels should have a blog. It’s a place to broadcast your news and demonstrate your personality, and it’s also your ticket to Google’s search results. If you can keep up a regular calendar of useful, interesting content, then travelers will start to depend on you for information.

But I know from personal experience – posting a lot is hard. You have to keep racking your brain for new things to write about. I have a Word doc full of ideas on my computer just so I have somewhere to turn when I’m feeling time poor or uninspired.

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Topics: Content marketing, Tips for marketers, Tips for hoteliers

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