When setting up for a conference or meeting, there are certain standards that any good hotel event manager must think about. Then, there are the little extras that can make your brand not just one of a chain, but an experience not to be missed.
Running a local coffee shop doesn’t mean that you can only attract customers in your local area. With the rise of the internet, you can now market to an audience on a much larger scale and can easily grow your client base with the click of a button.
Why is this so important? Well, digital content rakes in conversion rates six times higher than any other marketing method. Using only a fraction of the traditional marketing budget, you can generate more fresh leads and earn new clients rather quickly.
Would you like to have more guests in your hotel, B&B, or inn? Would you like to boost your hospitality revenue? Or maybe you need to increase your brand awareness to stand out from the fierce hospitality competition?
If you answered yes to any of these, it's time to engage your followers on social media networks.
When we cannot describe something using words, pictures are the best solution. Quality food photography can significantly improve your branding and marketing, attracting new customers and increasing your sales. Food photography appeals to the emotions of your customers, making them want to taste your food, and usually, people don’t ignore such desires.
Video is fast becoming the go-to format for brands, marketers, and individuals. More than 500 million hours of video are watched on YouTube alone each day, and 72% of consumers prefer learning about a product or service through a video than any other channel. Evidently, it’s a format that grows in popularity year after year.
Gone are the days when loading a video would take a year to load through your dial-up internet (remember that?) and appear grainy or pixelated. Video has become sophisticated and accessible, and as it develops, brings with it a whole host of benefits for hospitality businesses. Here's how: