The hospitality industry is a busy place, which thrives on innovation and building a reputation. Whilst you might keep a regular rotation of locals visiting your restaurant or hotel again and again, plenty of your customers will be new.

Your new clients will be searching for you online, checking reviews, and much more. That’s why it’s important to have a strong digital presence online so your guests can find your website, connect with it, and ultimately book with your venue.

Luckily, there are some things you can do to make the best use of your digital marketing time and budget. Pair these tips from guest blogger Naomi Dawson with good service and a welcoming atmosphere and you’ll soon be on the pathway to success.