For a couple of big reasons, we decided to change our name from Upside to Typsy.
It's early days. We have a small but loyal following of users (world domination coming – watch this space). Those who have traced our early steps might ask the question "why did you change your name?"
This short post explains why.
So why did we change our name?
The short answer
We felt our domain name www.upsidehl.com wasn't good enough (and trusted friends kept telling me this).
For an online business we felt a stronger domain name would be better, and there simply wasn't one available within our budget that matched the Upside name.
Secondly, we wanted a business name that better suited our audience of hospitality professionals, which is largely comprised of people under the age of 25. We felt our new name Typsy and www.typsy,com achieved this. In fact, we love it. So we bit the bullet and changed. We hope you like it too.
The longer answer
For friends, family and the curious, here's my slightly longer explanation.
Over the past 18 months I've become quite attached to the name "Upside". I like the positive connotation. 'Seeing the positive' is a trait I value in people, something I hope they see in me. The universe is full of bad stuff and good stuff, it's not like there’s a lack of people focusing on the bad, so we might as well focus on the good. The Upside.
It turns out other people like the name too. Upside.com had already been registered by someone else when we started the business, but it wasn't being used.
At the time, I think I just figured that because it wasn't being used it was probably just owned by some guy who owned half a dozen other domains. He might have even forgotten about it, and I could just make him an offer and buy it off him down the road, once we were ready.
"Our customers were telling us they wanted training that was edgier, and more suited to the younger generation."
Yeah. About that. Turns out that 'guy' was a large media company. My domain broker reported back to me that he wouldn’t entertain “anything sub $1M USD". WTF. Game over.
Fortunately around this time, change was already in the air for us.
Our customers were telling us they wanted training that was edgier, and more suited to the younger generation, who as we all know are the lifeblood and future of the hospitality industry. The young person at university studying to be a nurse, a lawyer or a vet, who needs hospitality to help pay their way.
They need training too; perhaps they need it the most. They want to learn. They just don’t want it to be boring and "old school".
If they were given access to quality training and positive role models, they might even fall in love with the industry and decide to make a career out of it.
We thought a name that reflected this youthful energy, this love of all things hospitality, would better suit.
After being challenged by a friend to come up with another name, I found myself lacking in inspiration. I sat down on the couch that night with a pen, a piece of paper, and a bottle of wine, and wrote every terrible name under the sun. A few glasses later, I thought to myself, 'I'm feeling a little tipsy'. Whoa.
Typsy was born.
Typsy reflects what we’re all about. Giving pro tips to help people advance in hospitality, earn more tips and have a bit of fun along the way.
As Tipsy.com was taken, a quick Twitter search revealed that a fair chunk of people do use the spelling 'Typsy', and it's in the Urban Dictionary as ‘Typsy’.
That was good enough for me.
I think we can make this five-letter word our own. And yours. I hope you like it. If not, it’s only a name.
Let me know what you think.
You can email me personally at firstname.lastname@example.org or leave a comment below.