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Welcome to the Typsy Blog

Creative ways to increase your hotel social media following

Posted by Serena Dorf on Nov 13, 2018 3:31:04 PM

Would you like to have more guests in your hotel, B&B, or inn? Would you like to boost your hospitality revenue? Or maybe you need to increase your brand awareness to stand out from the fierce hospitality competition?

If you answered yes to any of these, it's time to engage your followers on social media networks.

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Topics: Tips for hospitality managers, Tips for owners, General marketing, Content marketing, Social media

Do restaurants need to invest in quality food photography?

Posted by Ester Brierley on Nov 7, 2018 11:00:00 AM

When we cannot describe something using words, pictures are the best solution. Quality food photography can significantly improve your branding and marketing, attracting new customers and increasing your sales. Food photography appeals to the emotions of your customers, making them want to taste your food, and usually, people don’t ignore such desires.

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Topics: Tips for hospitality managers, Tips for owners, Reputation management, General marketing, Content marketing, Social media

The importance of staff meals for restaurant teams

Posted by Ana Cvetkovic on Oct 30, 2018 9:30:00 AM

Savvy full-service restaurateurs know that building a strong team is important. According to Deloitte, 88% of employees and 94% of executives believe that “a distinct workplace culture is important to business success." Having a world-class culture can help you retain and attract top talent, which is hard to do in the restaurant industry.

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Topics: Hospitality training, Tips for hospitality managers, HR for hospitality venues, Tips for owners

How to respond to negative online reviews

Posted by Chloe Papas on Oct 26, 2018 12:00:00 PM

You get to work like any other normal day, and there is a slew of notifications from major review platforms. Customers have been reviewing their stay, their meals, the service, the atmosphere. Most of the reviews are positive, and you’re feeling pretty chuffed. Then suddenly, you come across a negative review: a thumbs down, one star, maybe it’s in capitals. Your stomach drops, and you start to sweat a little. How are you going to respond? Should you reply at all?

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Topics: Tips for hospitality managers, HR for hospitality venues, Tips for owners, Reputation management, Tips for hoteliers

How to get your media strategy ready for your restaurant launch

Posted by Doug Radkey on Oct 2, 2018 4:00:00 PM

The development of a restaurant can be extremely daunting with its many moving parts and it’s easy to miss crucial start-up strategies within the mix of it all.

One you don’t want to overlook is your intended media launch strategy. Today, the word ‘media’ means so much more than your local newspaper outlet.

The worst thing you can do is start your marketing and promotional campaigns one week before opening or simply expect a Field of Dreams “if you build it, they will come” type of scenario to work.

Hint: it doesn’t!

 

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Topics: Typsy news, Tips for hospitality managers, Tips for owners, General marketing, Tips for marketers

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