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How social media is changing for restaurants

Posted by Donald Burns on Feb 9, 2017 9:30:00 AM

Unless you live in a cave or on a deserted island, you would have seen the impact social media has had upon the world. For the independent restaurant it has become the dragon slayer you can use to market against the big brands. You do not need a multi-million-dollar budget to be effective on social media. However, you do need to be smart, clever, and have a game plan.

Too many restaurants just randomly post on social media thinking that is what social media marketing is all about. It’s not that easy. You need to have a few pieces in place if you want to be able to market against the Chipotles of the industry.

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Categories: Social media, Tips for marketers, General marketing

7 awesome hospitality marketing campaigns of 2016

Posted by Jos Shimoga on Dec 19, 2016 8:30:00 AM

As the year draws to a close, we looked back at some hospitality businesses around the world that delivered unique and exciting marketing campaigns in 2016.

Use them for inspiration with your own business as you move into the New Year. And don't forget to let us know if there are any that we've missed!

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Categories: Typsy list, Tips for marketers, General marketing

Tips for getting your business in the Halloween spirit

Posted by Ivana Rnjak on Oct 24, 2016 9:01:00 AM

As the end of October nears so does everyone’s favorite spooky holiday - Halloween, celebrated on the 31st of October, the day before winter officially kicks off in the Northern Hemisphere.

Halloween as we know it today is a modern American holiday but it is fast spreading to the rest of the world. The excessive nature of Halloween celebrations makes it a perfect holiday to run a promotion around in a hospitality business. In the US, an estimated $6 billion are spent on celebrations, so it can be a very profitable day for business!

Below you’ll find some ideas to get you thinking about organizing your own Halloween promotion.

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Categories: Tips for hospitality managers, Tips for marketers, General marketing

How to write a great food blog as a restaurant

Posted by Chloe Papas on Oct 6, 2016 9:03:00 AM

Starting up a blog for your restaurant or cafe is a fantastic way to engage with current and potential customers online, showcase what your venue has to offer, and provide loyal customers with perks and insider secrets.

But it’s not as easy as just picking up a pen – or rather, a keyboard – and starting to type. Writing about food can be a tough gig, and deciding what to put on your venue’s blog is a tricky venture if you have no experience in food blogging. 

So, we’ve come up with a few important tips to remember as you embark on this new foodie journey.  

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Categories: Content marketing, Tips for marketers

Exclusive live talk – Sam Mutimer from Thinktank Social

Posted by Emily Tatti on Jul 18, 2016 9:30:00 AM

In the lead-up to Typsy Live in Sydney this year, we're releasing every inspiring talk from our Melbourne event. Last week, we put the spotlight on Vinomofo co-founder Justin Dry. This week, we're diving into all things social media with Sam Mutimer

Sam Mutimer is the director of Thinktank Social, where she has orchestrated social media campaigns for brands like Samsung and McDonalds. You've also probably seen her on TV during social media stories on Channel 7, ABC and SBS. She's the go-to expert for commentary and advice (and once you see her talk, you'll understand why).

We checked in with Sam to see what she's been up to since last year. So grab a cup of coffee, settle in to watch her talk on social media for hospitality, and then read her tips for improving your performance.

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Categories: Social media, Hospitality interview, Live talk, Tips for marketers

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