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Google My Business basics for your hospitality venue

Posted by Barbara Castiglia on Feb 19, 2018 9:22:56 AM

Are you wondering why you should look to Google as a business ally, when we all know about the Instagram influence and how food porn delights diners and drives sales? The two-fold answer is obvious: Google is the number one search engine, and Google My Business is free. (well, as of this writing it is)

We all know that diners search online before visiting a restaurant, if only to confirm the address or get the number to make a reservation. You should do all you can to make that process as easy as possible for your customers, which Google My Business does. Therefore, restaurant owners and operators of hospitality venues should embrace tapping into Google functionalities as a resource for their business.

But where do you start? Here’s how to manage your Google My Business profile.

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Topics: Social media, Tips for marketers

Creating a marketing plan that works in 4 steps

Posted by Donald Burns on Sep 18, 2017 8:45:00 AM

Are you marketing your restaurant as much as you should be? You might be doing some marketing on social media channels, but if you’re like the majority of restaurants out there, your efforts are far from effective. 

Why? You don't have a solid marketing plan. You’re just dabbling in marketing. It’s time to jump all in.

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Topics: Social media, Content marketing, Tips for marketers

How social media is changing for restaurants

Posted by Donald Burns on Feb 9, 2017 9:30:00 AM

Unless you live in a cave or on a deserted island, you would have seen the impact social media has had upon the world. For the independent restaurant it has become the dragon slayer you can use to market against the big brands. You do not need a multi-million-dollar budget to be effective on social media. However, you do need to be smart, clever, and have a game plan.

Too many restaurants just randomly post on social media thinking that is what social media marketing is all about. It’s not that easy. You need to have a few pieces in place if you want to be able to market against the Chipotles of the industry.

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Topics: Social media, Tips for marketers, General marketing

7 awesome hospitality marketing campaigns of 2016

Posted by Jos Shimoga on Dec 19, 2016 8:30:00 AM

As the year draws to a close, we looked back at some hospitality businesses around the world that delivered unique and exciting marketing campaigns in 2016.

Use them for inspiration with your own business as you move into the New Year. And don't forget to let us know if there are any that we've missed!

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Topics: Typsy list, Tips for marketers, General marketing

Tips for getting your business in the Halloween spirit

Posted by Ivana Rnjak on Oct 24, 2016 9:01:00 AM

As the end of October nears so does everyone’s favorite spooky holiday - Halloween, celebrated on the 31st of October, the day before winter officially kicks off in the Northern Hemisphere.

Halloween as we know it today is a modern American holiday but it is fast spreading to the rest of the world. The excessive nature of Halloween celebrations makes it a perfect holiday to run a promotion around in a hospitality business. In the US, an estimated $6 billion are spent on celebrations, so it can be a very profitable day for business!

Below you’ll find some ideas to get you thinking about organizing your own Halloween promotion.

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Topics: Tips for hospitality managers, Tips for marketers, General marketing

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