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Exclusive live talk – Sam Mutimer from Thinktank Social

Posted by Emily Tatti on Jul 18, 2016 9:30:00 AM

In the lead-up to Typsy Live in Sydney this year, we're releasing every inspiring talk from our Melbourne event. Last week, we put the spotlight on Vinomofo co-founder Justin Dry. This week, we're diving into all things social media with Sam Mutimer

Sam Mutimer is the director of Thinktank Social, where she has orchestrated social media campaigns for brands like Samsung and McDonalds. You've also probably seen her on TV during social media stories on Channel 7, ABC and SBS. She's the go-to expert for commentary and advice (and once you see her talk, you'll understand why).

We checked in with Sam to see what she's been up to since last year. So grab a cup of coffee, settle in to watch her talk on social media for hospitality, and then read her tips for improving your performance.

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Categories: Social media, Hospitality interview, Live talk, Tips for marketers

23 unique article ideas for your hotel blog

Posted by Emily Tatti on Jun 28, 2016 9:30:00 AM

There’s no question in my mind that all hotels should have a blog. It’s a place to broadcast your news and demonstrate your personality, and it’s also your ticket to Google’s search results. If you can keep up a regular calendar of useful, interesting content, then travelers will start to depend on you for information.

But I know from personal experience – posting a lot is hard. You have to keep racking your brain for new things to write about. I have a Word doc full of ideas on my computer just so I have somewhere to turn when I’m feeling time poor or uninspired.

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Categories: Content marketing, Tips for marketers, Tips for hoteliers

Here's why your hospitality business should have a blog

Posted by Tanya Timmers on Apr 5, 2016 9:30:00 AM

Blogging should be part of business for any restaurant, cafe or bar that’s serious about its marketing strategy.

For some, the word ‘blog’ might still call to mind images of their niece’s beauty blog or their neighbor’s travel writings, but blogging goes far beyond that.

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Categories: Content marketing, Tips for marketers

How to develop a marketing plan for your restaurant

Posted by Emily Tatti on Feb 9, 2016 10:00:00 AM

Writing a marketing plan for your restaurant can seem like a tedious job, but that really depends on how you do it. There is no reason you should be writing an elaborate 15-page document if you and your team are never going to read it. The more you write, the more you're likely to repeat yourself, or overanalyze your strategies. 

The key to a good annual marketing plan (because you should definitely revisit your plan every 12 months) is conciseness.

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Categories: Tips for marketers, General marketing, Tips for owners

The 32 most useful hospitality websites to bookmark in 2016

Posted by Emily Tatti on Jan 5, 2016 8:30:00 AM

We want to help you start 2016 off with a bang. That’s why we’re sharing this totally comprehensive list of our favorite hospitality websites. 

To make it easier to browse, we’ve divided it into categories. So if you’re looking for advice on a particular topic (say you really want to kill it with your hotel emails this year), then you can just skip straight to the email section for a bunch of relevant links. We’ve also separated it into industries, so you can search for hotel-specific advice or restaurant-specific advice. 

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Categories: Social media, Typsy list, Tips for marketers, Tips for hoteliers, General marketing

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