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Tips for getting your business in the Halloween spirit

Posted by Ivana Rnjak on Oct 24, 2016 9:01:00 AM

As the end of October nears so does everyone’s favorite spooky holiday - Halloween, celebrated on the 31st of October, the day before winter officially kicks off in the Northern Hemisphere.

Halloween as we know it today is a modern American holiday but it is fast spreading to the rest of the world. The excessive nature of Halloween celebrations makes it a perfect holiday to run a promotion around in a hospitality business. In the US, an estimated $6 billion are spent on celebrations, so it can be a very profitable day for business!

Below you’ll find some ideas to get you thinking about organizing your own Halloween promotion.

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Categories: Tips for hospitality managers, Tips for marketers, General marketing

How to write a great food blog as a restaurant

Posted by Chloe Papas on Oct 6, 2016 9:03:00 AM

Starting up a blog for your restaurant or cafe is a fantastic way to engage with current and potential customers online, showcase what your venue has to offer, and provide loyal customers with perks and insider secrets.

But it’s not as easy as just picking up a pen – or rather, a keyboard – and starting to type. Writing about food can be a tough gig, and deciding what to put on your venue’s blog is a tricky venture if you have no experience in food blogging. 

So, we’ve come up with a few important tips to remember as you embark on this new foodie journey.  

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Categories: Content marketing, Tips for marketers

Exclusive live talk – Sam Mutimer from Thinktank Social

Posted by Emily Tatti on Jul 18, 2016 9:30:00 AM

In the lead-up to Typsy Live in Sydney this year, we're releasing every inspiring talk from our Melbourne event. Last week, we put the spotlight on Vinomofo co-founder Justin Dry. This week, we're diving into all things social media with Sam Mutimer

Sam Mutimer is the director of Thinktank Social, where she has orchestrated social media campaigns for brands like Samsung and McDonalds. You've also probably seen her on TV during social media stories on Channel 7, ABC and SBS. She's the go-to expert for commentary and advice (and once you see her talk, you'll understand why).

We checked in with Sam to see what she's been up to since last year. So grab a cup of coffee, settle in to watch her talk on social media for hospitality, and then read her tips for improving your performance.

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Categories: Social media, Hospitality interview, Live talk, Tips for marketers

23 unique article ideas for your hotel blog

Posted by Emily Tatti on Jun 28, 2016 9:30:00 AM

There’s no question in my mind that all hotels should have a blog. It’s a place to broadcast your news and demonstrate your personality, and it’s also your ticket to Google’s search results. If you can keep up a regular calendar of useful, interesting content, then travelers will start to depend on you for information.

But I know from personal experience – posting a lot is hard. You have to keep racking your brain for new things to write about. I have a Word doc full of ideas on my computer just so I have somewhere to turn when I’m feeling time poor or uninspired.

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Categories: Content marketing, Tips for marketers, Tips for hoteliers

Here's why your hospitality business should have a blog

Posted by Tanya Timmers on Apr 5, 2016 9:30:00 AM

Blogging should be part of business for any restaurant, cafe or bar that’s serious about its marketing strategy.

For some, the word ‘blog’ might still call to mind images of their niece’s beauty blog or their neighbor’s travel writings, but blogging goes far beyond that.

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Categories: Content marketing, Tips for marketers

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