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Welcome to the Typsy Blog

5 ways to maximize user-generated content to promote your restaurant

Posted by Grace Carter on May 9, 2018 7:58:00 AM

User-generated content (UGC) is content created by users of online platforms, such as social media, and is generally publicly available. It is created by unpaid contributors, i.e. fans, and can come in the form of blog posts, images, testimonials, and videos.

UGC is a great way to boost your hospitality venue or restaurant's visibility (particularly online) and potentially help with sales. It’s likely that there’s already a ton of content about your hospitality business out there, so why not take advantage of it? Here's how to do it. 

 

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Categories: Social media, Content marketing, Tips for marketers

How to run a successful online competition

Posted by Felicity Thomlinson on Apr 27, 2018 5:05:23 PM

At Typsy HQ we encourage a culture of learning. We try lots of new things and learn as much as we can from each activity and aim to be better next time and increase our future capabilities.

Over the past six weeks, we have been running an online competition (have you entered yet? It ends April 30th, 2018!) and we have learned a lot.

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Categories: Tips for hospitality managers, Tips for marketers, General marketing, Tips for owners

Local SEO basics for your restaurant or hospitality business 

Posted by Barbara Johnson on Mar 15, 2018 8:21:00 AM

Do you own a restaurant or run one? Every business owner aims at growing their business and attracting more customers. 

One of the best ways to do that is to improve your local visibility online, particularly as customers are constantly searching for nearby places, including your restaurant.

To effectively market your restaurant or hospitality business online, you need to make use of Local SEO. Here's how to do it. 

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Categories: Tips for marketers, General marketing, Tips for owners

Google My Business basics for your hospitality venue

Posted by Barbara Castiglia on Feb 19, 2018 9:22:56 AM

Are you wondering why you should look to Google as a business ally, when we all know about the Instagram influence and how food porn delights diners and drives sales? The two-fold answer is obvious: Google is the number one search engine, and Google My Business is free. (well, as of this writing it is)

We all know that diners search online before visiting a restaurant, if only to confirm the address or get the number to make a reservation. You should do all you can to make that process as easy as possible for your customers, which Google My Business does. Therefore, restaurant owners and operators of hospitality venues should embrace tapping into Google functionalities as a resource for their business.

But where do you start? Here’s how to manage your Google My Business profile.

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Categories: Social media, Tips for marketers

Creating a marketing plan that works in 4 steps

Posted by Donald Burns on Sep 18, 2017 8:45:00 AM

Are you marketing your restaurant as much as you should be? You might be doing some marketing on social media channels, but if you’re like the majority of restaurants out there, your efforts are far from effective. 

Why? You don't have a solid marketing plan. You’re just dabbling in marketing. It’s time to jump all in.

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Categories: Social media, Content marketing, Tips for marketers

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