There’s no question in my mind that all hotels should have a blog. It’s a place to broadcast your news and demonstrate your personality, and it’s also your ticket to Google’s search results. If you can keep up a regular calendar of useful, interesting content, then travelers will start to depend on you for information.
But I know from personal experience – posting a lot is hard. You have to keep racking your brain for new things to write about. I have a Word doc full of ideas on my computer just so I have somewhere to turn when I’m feeling time poor or uninspired.