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23 inspiring hospitality experts to follow on Twitter

Posted by Glennise Pinili on Oct 10, 2017 8:50:00 AM

Social media moves quickly, and Twitter is no exception. To date it’s estimated that there are over 300 million monthly Twitter users in the world. Although tweets are only 140 characters long, it’s easy to get lost in the plethora of hashtags and updates happening every millisecond (literally).  

One of the thousands of topics people are tweeting about is the hospitality industry. Top chefs, food and restaurant publications, food journalists, hospitality consultants and food enthusiasts all have their Twitter say.

But who in the hospitality Twitter world should you follow? Last year, we put together a list of our favorite experts to follow, and now we’re doing it again! Here are our latest picks. Browse them by category and see if you like any.

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Topics: Social media, Typsy list

Creating a marketing plan that works in 4 steps

Posted by Donald Burns on Sep 18, 2017 8:45:00 AM

Are you marketing your restaurant as much as you should be? You might be doing some marketing on social media channels, but if you’re like the majority of restaurants out there, your efforts are far from effective. 

Why? You don't have a solid marketing plan. You’re just dabbling in marketing. It’s time to jump all in.

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Topics: Social media, Tips for marketers, Content marketing

How social media is changing for restaurants

Posted by Donald Burns on Feb 9, 2017 9:30:00 AM

Unless you live in a cave or on a deserted island, you would have seen the impact social media has had upon the world. For the independent restaurant it has become the dragon slayer you can use to market against the big brands. You do not need a multi-million-dollar budget to be effective on social media. However, you do need to be smart, clever, and have a game plan.

Too many restaurants just randomly post on social media thinking that is what social media marketing is all about. It’s not that easy. You need to have a few pieces in place if you want to be able to market against the Chipotles of the industry.

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Topics: Social media, General marketing, Tips for marketers

Exclusive live talk – Sam Mutimer from Thinktank Social

Posted by Emily Tatti on Jul 18, 2016 9:30:00 AM

In the lead-up to Typsy Live in Sydney this year, we're releasing every inspiring talk from our Melbourne event. Last week, we put the spotlight on Vinomofo co-founder Justin Dry. This week, we're diving into all things social media with Sam Mutimer

Sam Mutimer is the director of Thinktank Social, where she has orchestrated social media campaigns for brands like Samsung and McDonalds. You've also probably seen her on TV during social media stories on Channel 7, ABC and SBS. She's the go-to expert for commentary and advice (and once you see her talk, you'll understand why).

We checked in with Sam to see what she's been up to since last year. So grab a cup of coffee, settle in to watch her talk on social media for hospitality, and then read her tips for improving your performance.

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Topics: Hospitality interview, Live talk, Social media, Tips for marketers

9 cafes we're absolutely loving on Instagram

Posted by Emily Tatti on Jun 21, 2016 9:30:00 AM

It’s crazy how far Instagram stardom can take a little-known cafe. With the help of a talented food photographer, you can get thousands of foodies suddenly talking about your menu. 

Take one of the cafes on this list. The owner has stopped posting on weekends because it draws in too many people! That’s definitely not a bad problem to have.

If you’re looking to amp up your Instagram presence, we suggest following the cafes on this list. They'll inspire you to come up with your own beautiful content.

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Topics: Social media, Typsy list

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