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8 online tools to help manage your restaurant reputation

Posted by Garrett Smith on Jun 11, 2018 8:05:00 AM

When you’re managing a restaurant, you’re making sure that the food is stored safely, customers are enjoying themselves, and that your servers are giving customers a great experience.

But, there's another aspect you should be focusing on too: ensuring your restaurant is doing well online. Managing the online part of your business can be overwhelming and load your proverbial plate with more than you can chew.

If you want to properly manage your restaurant’s online reputation, you’ll want to use a few tools and strategies to help your restaurant continue to succeed. Let's get started!

 

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Topics: Social media, Tips for hospitality managers, Reputation management

5 ways to maximize user-generated content to promote your restaurant

Posted by Grace Carter on May 9, 2018 7:58:00 AM

User-generated content (UGC) is content created by users of online platforms, such as social media, and is generally publicly available. It is created by unpaid contributors, i.e. fans, and can come in the form of blog posts, images, testimonials, and videos.

UGC is a great way to boost your hospitality venue or restaurant's visibility (particularly online) and potentially help with sales. It’s likely that there’s already a ton of content about your hospitality business out there, so why not take advantage of it? Here's how to do it. 

 

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Topics: Social media, Content marketing, Tips for marketers

Google My Business basics for your hospitality venue

Posted by Barbara Castiglia on Feb 19, 2018 9:22:56 AM

Are you wondering why you should look to Google as a business ally, when we all know about the Instagram influence and how food porn delights diners and drives sales? The two-fold answer is obvious: Google is the number one search engine, and Google My Business is free. (well, as of this writing it is)

We all know that diners search online before visiting a restaurant, if only to confirm the address or get the number to make a reservation. You should do all you can to make that process as easy as possible for your customers, which Google My Business does. Therefore, restaurant owners and operators of hospitality venues should embrace tapping into Google functionalities as a resource for their business.

But where do you start? Here’s how to manage your Google My Business profile.

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Topics: Social media, Tips for marketers

23 inspiring hospitality experts to follow on Twitter

Posted by Glennise Pinili on Oct 10, 2017 8:50:00 AM

Social media moves quickly, and Twitter is no exception. To date it’s estimated that there are over 300 million monthly Twitter users in the world. Although tweets are only 140 characters long, it’s easy to get lost in the plethora of hashtags and updates happening every millisecond (literally).  

One of the thousands of topics people are tweeting about is the hospitality industry. Top chefs, food and restaurant publications, food journalists, hospitality consultants and food enthusiasts all have their Twitter say.

But who in the hospitality Twitter world should you follow? Last year, we put together a list of our favorite experts to follow, and now we’re doing it again! Here are our latest picks. Browse them by category and see if you like any.

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Topics: Social media, Typsy list

Creating a marketing plan that works in 4 steps

Posted by Donald Burns on Sep 18, 2017 8:45:00 AM

Are you marketing your restaurant as much as you should be? You might be doing some marketing on social media channels, but if you’re like the majority of restaurants out there, your efforts are far from effective. 

Why? You don't have a solid marketing plan. You’re just dabbling in marketing. It’s time to jump all in.

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Topics: Social media, Content marketing, Tips for marketers

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