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How to respond to negative hotel reviews

Posted by Tanya Timmers on Dec 29, 2015 8:30:00 AM

Since hoteliers get the majority of their bookings through online channels, online reputation management is super important (check out our course to learn more). A whopping 148.3 million travel bookings are made online each year, and 4 out of 5 travelers start their travel planning online too.

Those travelers are coming across countless user reviews about your hotel through search engine results, review sites, social media pages and OTA listings. Did you know a hotel has an average of 238 reviews?

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Categories: Reputation management, Tips for hoteliers

6 ways TripAdvisor determines your rating

Posted by Michael McKay on Dec 19, 2014 8:00:00 AM

TripAdvisor is a bit of a black box when it comes to ratings. Their algorithms are forever changing and for the most part they are tight-lipped about how they determine their scores.

This said, TripAdvisor has shared some forms of measurement they use when determining your rating.

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Categories: Reputation management, Tips for hoteliers

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