It’s the second most consumed beverage in the world after water, yet tea is rarely given center stage. However, more and more restaurants, bars and hotels around the world are extending their tea lists beyond the classic English Breakfast or Oolong to accommodate for customers who can’t or don’t wish to drink alcohol or coffee, and to follow in the footsteps of venues that are rapidly gaining in popularity due to their tea menus.
Your restaurant’s menu tells your story. It highlights your culinary strengths and shows off your brand persona. It’s the first thing handed to customers as they sit down for a meal.
But, would you be surprised if diners already knew what your menu offered before they sat down? According to research by OpenTable, 93% of people read online menus before dining out. Chances are, your selection of appetizers and entrees were what inspired them to dine with you in the first place.
Your menu matters. Having an online menu matters too. Is your restaurant’s menu online? Here’s why it should be.
Have you thought about your beverage menu lately? Sure, it might not be as prominent as your food menu, but it’s just as important and contributes to your sales. The beverage side of your hospitality business has many challenges and opportunities to make your venue more profitable.
Sales growth and profitability are two pieces of the puzzle. To design your beverage menu to achieve this requires a concerted effort to control costs and enhance sales. Here are some tips to help you do both.
It doesn't matter if you're developing your very first restaurant menu or you’re planning to re-invent your current one – you need to have a strategy in place with both the food and beverages on offer.
If you’ve done a concept development plan, you’re already on the right path. Your restaurant menu is there to give meaning to the overall guest experience while also delivering emotions and brand personality. These are the fundamentals of a restaurant’s concept.
While more and more people are making conscious choices about the food they eat – whether it’s choosing a specific diet or avoiding certain products – it can be easy to forget that others are dealing with dangerous food allergies.
Some of your guests have to be diligent when it comes to particular ingredients, and it can be daunting or difficult for them to eat food that isn’t prepared at home.
As a server or manager in a venue that serves food, it’s important that you have an awareness of the allergies your customers might have, so you know how to accommodate their needs, and what to do in case of an emergency.