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Fun branded gifts that your cafe could hand out to customers

Posted by Ilona Wallace on Oct 25, 2016 7:15:00 AM

Merchandise and gifts are neat ways to spread awareness of your brand. You can leave them in a bowl at the counter for people to collect, or you can pop one on the bill tray with every purchase.

But how do you choose the best item for your cafe?

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Categories: General marketing, Tips for owners

Tips for getting your business in the Halloween spirit

Posted by Ivana Rnjak on Oct 24, 2016 9:01:00 AM

As the end of October nears so does everyone’s favorite spooky holiday - Halloween, celebrated on the 31st of October, the day before winter officially kicks off in the Northern Hemisphere.

Halloween as we know it today is a modern American holiday but it is fast spreading to the rest of the world. The excessive nature of Halloween celebrations makes it a perfect holiday to run a promotion around in a hospitality business. In the US, an estimated $6 billion are spent on celebrations, so it can be a very profitable day for business!

Below you’ll find some ideas to get you thinking about organizing your own Halloween promotion.

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Categories: Tips for hospitality managers, Tips for marketers, General marketing

Talking social media for small business with Nick Bowditch

Posted by Tanya Timmers on Sep 19, 2016 10:00:00 AM

In the spotlight on the blog today we have Nick Bowditch. Nick is the only person in the world who has worked in marketing for both Facebook and Twitter, and often speaks publicly about the importance of storytelling and how to build your brand on social media. 

We spoke to Nick Bowditch recently about his experiences at two of the biggest social platforms in the world, and he shared some tips on what hospitality small businesses should focus on on social. 

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Categories: Hospitality interview, General marketing

How your restaurant can benefit from the Pokémon Go insanity

Posted by Emily Tatti on Jul 21, 2016 9:30:00 AM

Unless you live under a rock, you know Pokémon Go has basically taken over the world. Maybe you’re eager to learn more, so you can capitalize on it with your customers. Or maybe you’re not convinced just yet, and the players converging on your restaurant are more of an annoyance than anything.

The hype won’t last forever, but this is a cultural phenomenon that people will be talking about for years. There are plenty of restaurants already taking advantage of the game, and there’s no reason you can’t get in on the action too. 

I’m going to explain the basics, so you can understand how the game works, and why your restaurant should get involved.

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Categories: General marketing, Tips for owners, Hospitality trends

How to develop a marketing plan for your restaurant

Posted by Emily Tatti on Feb 9, 2016 10:00:00 AM

Writing a marketing plan for your restaurant can seem like a tedious job, but that really depends on how you do it. There is no reason you should be writing an elaborate 15-page document if you and your team are never going to read it. The more you write, the more you're likely to repeat yourself, or overanalyze your strategies. 

The key to a good annual marketing plan (because you should definitely revisit your plan every 12 months) is conciseness.

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Categories: Tips for marketers, General marketing, Tips for owners

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