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Welcome to the Typsy Blog

How social media is changing for restaurants

Posted by Donald Burns on Feb 9, 2017 9:30:00 AM

Unless you live in a cave or on a deserted island, you would have seen the impact social media has had upon the world. For the independent restaurant it has become the dragon slayer you can use to market against the big brands. You do not need a multi-million-dollar budget to be effective on social media. However, you do need to be smart, clever, and have a game plan.

Too many restaurants just randomly post on social media thinking that is what social media marketing is all about. It’s not that easy. You need to have a few pieces in place if you want to be able to market against the Chipotles of the industry.

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Topics: Social media, Tips for marketers, General marketing

7 Valentine’s Day promotion ideas for cafes

Posted by Ilona Wallace on Feb 3, 2017 8:15:00 AM

You want your café to be the hot spot for Valentine’s dates this year. How can you set your restaurant apart from the others? Remember – love comes in all shapes and sizes. Be inclusive on the most romantic day of the year. Avoid stereotypes and stock images of white men and women holding hands over a candlelit table. Inclusivity includes menu options, too!

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Topics: General marketing, Tips for owners

How to do something different with your Australia Day event

Posted by Chloe Papas on Jan 19, 2017 9:05:00 AM

Australia Day is on the horizon, and it’s time to lock down what your venue is going to do for the big day. Just like New Year’s Eve and other major holidays, Australia Day is an ideal time to attract new customers to your venue and throw a party they’ll never forget!

Whether you keep it casual with first come first served, or set up a ticketed event, it’s important to push your plans out via social media in the weeks leading up to January 26. If you’re struggling with ideas, want to do something a little different, or haven’t even started making plans yet, don’t worry – we’ve saved some ideas for you!

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Topics: Tips for hospitality managers, General marketing, Tips for owners

7 awesome hospitality marketing campaigns of 2016

Posted by Jos Shimoga on Dec 19, 2016 8:30:00 AM

As the year draws to a close, we looked back at some hospitality businesses around the world that delivered unique and exciting marketing campaigns in 2016.

Use them for inspiration with your own business as you move into the New Year. And don't forget to let us know if there are any that we've missed!

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Topics: Typsy list, Tips for marketers, General marketing

Fun branded gifts that your cafe could hand out to customers

Posted by Ilona Wallace on Oct 25, 2016 7:15:00 AM

Merchandise and gifts are neat ways to spread awareness of your brand. You can leave them in a bowl at the counter for people to collect, or you can pop one on the bill tray with every purchase.

But how do you choose the best item for your cafe?

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Topics: General marketing, Tips for owners

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