Unless you live in a cave or on a deserted island, you would have seen the impact social media has had upon the world. For the independent restaurant it has become the dragon slayer you can use to market against the big brands. You do not need a multi-million-dollar budget to be effective on social media. However, you do need to be smart, clever, and have a game plan.
Too many restaurants just randomly post on social media thinking that is what social media marketing is all about. It’s not that easy. You need to have a few pieces in place if you want to be able to market against the Chipotles of the industry.