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5 ways online video marketing benefits your hospitality business

Posted by Patrick Foster on Jul 18, 2018 8:22:00 AM

Video is fast becoming the go-to format for brands, marketers, and individuals. More than 500 million hours of video are watched on YouTube alone each day, and 72% of consumers prefer learning about a product or service through a video than any other channel. Evidently, it’s a format that grows in popularity year after year.

Gone are the days when loading a video would take a year to load through your dial-up internet (remember that?) and appear grainy or pixelated. Video has become sophisticated and accessible, and as it develops, brings with it a whole host of benefits for hospitality businessesHere's how:

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Topics: Content marketing, Tips for marketers, General marketing, Tips for owners

How to run a successful online competition

Posted by Felicity Thomlinson on Apr 27, 2018 5:05:23 PM

At Typsy HQ we encourage a culture of learning. We try lots of new things and learn as much as we can from each activity and aim to be better next time and increase our future capabilities.

Over the past six weeks, we have been running an online competition (have you entered yet? It ends April 30th, 2018!) and we have learned a lot.

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Topics: Tips for hospitality managers, Tips for marketers, General marketing, Tips for owners

How to reach new customers for your restaurant (and make it work)

Posted by Olivia Ryan on Apr 16, 2018 8:04:00 AM

Every restaurant owner wants to fill their business with customers. And why wouldn’t they? The customer base is the sole purpose and biggest factor in the restaurant’s existence, so a steady stream of returning customers and new faces is the only way to keep the business on track.

‘’Your old customers will exhaust the word of mouth referrals, so you obviously want to attract new customers to the restaurant, too. This is good for the income and even better for the business’ future, as long as you show hospitability.’’ – advises Nadia Larson, management expert at aussiewritings.com.

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Topics: General marketing, Tips for owners

Local SEO basics for your restaurant or hospitality business 

Posted by Barbara Johnson on Mar 15, 2018 8:21:00 AM

Do you own a restaurant or run one? Every business owner aims at growing their business and attracting more customers. 

One of the best ways to do that is to improve your local visibility online, particularly as customers are constantly searching for nearby places, including your restaurant.

To effectively market your restaurant or hospitality business online, you need to make use of Local SEO. Here's how to do it. 

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Topics: Tips for marketers, General marketing, Tips for owners

How social media is changing for restaurants

Posted by Donald Burns on Feb 9, 2017 9:30:00 AM

Unless you live in a cave or on a deserted island, you would have seen the impact social media has had upon the world. For the independent restaurant it has become the dragon slayer you can use to market against the big brands. You do not need a multi-million-dollar budget to be effective on social media. However, you do need to be smart, clever, and have a game plan.

Too many restaurants just randomly post on social media thinking that is what social media marketing is all about. It’s not that easy. You need to have a few pieces in place if you want to be able to market against the Chipotles of the industry.

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Topics: Social media, Tips for marketers, General marketing

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