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Welcome to the Typsy Blog

Creative ways to increase your hotel social media following

Posted by Serena Dorf on Nov 13, 2018 3:31:04 PM

Would you like to have more guests in your hotel, B&B, or inn? Would you like to boost your hospitality revenue? Or maybe you need to increase your brand awareness to stand out from the fierce hospitality competition?

If you answered yes to any of these, it's time to engage your followers on social media networks.

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Topics: Tips for hospitality managers, Tips for owners, General marketing, Content marketing, Social media

Do restaurants need to invest in quality food photography?

Posted by Ester Brierley on Nov 7, 2018 11:00:00 AM

When we cannot describe something using words, pictures are the best solution. Quality food photography can significantly improve your branding and marketing, attracting new customers and increasing your sales. Food photography appeals to the emotions of your customers, making them want to taste your food, and usually, people don’t ignore such desires.

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Topics: Tips for hospitality managers, Tips for owners, Reputation management, General marketing, Content marketing, Social media

How to get your media strategy ready for your restaurant launch

Posted by Doug Radkey on Oct 2, 2018 4:00:00 PM

The development of a restaurant can be extremely daunting with its many moving parts and it’s easy to miss crucial start-up strategies within the mix of it all.

One you don’t want to overlook is your intended media launch strategy. Today, the word ‘media’ means so much more than your local newspaper outlet.

The worst thing you can do is start your marketing and promotional campaigns one week before opening or simply expect a Field of Dreams “if you build it, they will come” type of scenario to work.

Hint: it doesn’t!

 

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Topics: Typsy news, Tips for hospitality managers, Tips for owners, General marketing, Tips for marketers

The pros and cons of influencer campaigns for your hospitality business

Posted by Bryan Brumfield on Sep 25, 2018 4:00:00 PM

Influencer marketing is a pretty simple concept to explain: there are influencers, and there are brands.

The influencers are popular on social media platforms, such as Instagram, Facebook, YouTube, and Twitter, and can reach thousands of people with a single post.

The brands are the products and places you know and love, such as Nike, Hyatt, Paris and Moet and Chandon.

 

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Topics: Typsy news, Tips for hospitality managers, Tips for owners, General marketing, Tips for marketers

8 key elements for an effective restaurant website

Posted by Jonathan Henderson on Aug 17, 2018 8:42:00 AM

Today, the way consumers find local restaurants has fundamentally changed. When someone is looking for a place to eat, their main determining factor is convenience. Instead of taking the time to get word of mouth recommendations, they can find options at the tip of their fingers with a simple Google search.

That’s why crafting captivating food for your restaurant is now half the battle. With restaurants being the most searched industry by mobile device, it is imperative that you have an effective restaurant web design that not only attracts the search engines, but also compels users to come into your restaurant.

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Topics: General marketing, Tips for marketers

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