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Welcome to the Typsy Blog

Here's why your hospitality business should have a blog

Posted by Tanya Timmers on Apr 5, 2016 9:30:00 AM

Blogging should be part of business for any restaurant, cafe or bar that’s serious about its marketing strategy.

For some, the word ‘blog’ might still call to mind images of their niece’s beauty blog or their neighbor’s travel writings, but blogging goes far beyond that.

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Topics: Content marketing, Tips for marketers

The ultimate editing checklist for hotels

Posted by Emily Tatti on Feb 16, 2016 9:00:00 AM

Late last year, we explored how to make copywriting for your hotel less difficult. Now I’m going to talk about the next most important stage: editing.

First thing’s first: I forbid you from editing straight away! Put that writing in a drawer and let it sit there for a few days. When you pull it out again, you’ll be able to look at it with completely fresh eyes. It’s amazing what you can spot doing this.

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Topics: Content marketing, Tips for hoteliers

How to actually enjoy copywriting for your hotel

Posted by Emily Tatti on Dec 1, 2015 10:00:00 AM

Writing doesn’t come easily to everyone. But hiring a full-time marketer isn’t always in the budget. If you want to take on any copywriting tasks at your hotel – from the minor, like drafting a monthly newsletter, to the major, like starting a hotel blog – then it can help to understand how the professionals do it.

While it may seem that those who are gifted at writing can craft perfect sentences at the drop of a hat, the reality is rarely like that. 

If they tried to get their sentences right on the first go-around, they would never get anything out!

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Topics: Content marketing, Tips for hoteliers

Why hotels should use online video and how to get started

Posted by Tanya Timmers on Oct 6, 2015 3:00:00 PM

Video can be a huge game-changer when it comes to increasing bookings at your hotel. It's a highly effective means of marketing - just have a look at some of these stats.

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Topics: Content marketing, Tips for hoteliers

A practical grammar guide for your hotel website

Posted by Emily Tatti on Aug 25, 2015 10:30:00 AM

Grammar is a funny thing. Some people are absolute sticklers about it, and others don’t think it really matters. Hey, they have a point. We don’t talk in grammatically correct sentences (if we did we would sound like robots), and the Internet is constantly changing the way we speak anyway.

But your hotel website is a different beast. While it’s true that you want your content to be casual and conversational, you also don’t want to deter visitors with any obvious copywriting errors.

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Topics: Content marketing, Tips for hoteliers

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