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The ultimate editing checklist for hotels

Posted by Emily Tatti on Feb 16, 2016 9:00:00 AM

Late last year, we explored how to make copywriting for your hotel less difficult. Now I’m going to talk about the next most important stage: editing.

First thing’s first: I forbid you from editing straight away! Put that writing in a drawer and let it sit there for a few days. When you pull it out again, you’ll be able to look at it with completely fresh eyes. It’s amazing what you can spot doing this.

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Categories: Content marketing, Tips for hoteliers

How to actually enjoy copywriting for your hotel

Posted by Emily Tatti on Dec 1, 2015 10:00:00 AM

Writing doesn’t come easily to everyone. But hiring a full-time marketer isn’t always in the budget. If you want to take on any copywriting tasks at your hotel – from the minor, like drafting a monthly newsletter, to the major, like starting a hotel blog – then it can help to understand how the professionals do it.

While it may seem that those who are gifted at writing can craft perfect sentences at the drop of a hat, the reality is rarely like that. 

If they tried to get their sentences right on the first go-around, they would never get anything out!

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Categories: Content marketing, Tips for hoteliers

Why hotels should use online video and how to get started

Posted by Tanya Timmers on Oct 6, 2015 3:00:00 PM

Video can be a huge game-changer when it comes to increasing bookings at your hotel. It's a highly effective means of marketing - just have a look at some of these stats.

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Categories: Content marketing, Tips for hoteliers

A practical grammar guide for your hotel website

Posted by Emily Tatti on Aug 25, 2015 10:30:00 AM

Grammar is a funny thing. Some people are absolute sticklers about it, and others don’t think it really matters. Hey, they have a point. We don’t talk in grammatically correct sentences (if we did we would sound like robots), and the Internet is constantly changing the way we speak anyway.

But your hotel website is a different beast. While it’s true that you want your content to be casual and conversational, you also don’t want to deter visitors with any obvious copywriting errors.

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Categories: Content marketing, Tips for hoteliers

Essential email marketing tips for bed and breakfasts

Posted by Emily Tatti on May 19, 2015 9:30:00 AM

Email is one of my favourite methods of marketing. Like blogging, it allows me to talk to our followers on a more personal level and keep them up-to-date with our news.

I also have more confidence that my messages are actually being read. Nine in ten (91%) of us check our email every day (or if you’re anything like me you check it multiple times a day), and that number is not going to be diminishing any time soon.

For a bed and breakfast with a relatively small marketing budget, email is everything.

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Categories: Content marketing, Tips for hoteliers

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