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Welcome to the Typsy Blog

How to actually enjoy copywriting for your hotel

Posted by Emily Tatti on Dec 1, 2015 10:00:00 AM

Writing doesn’t come easily to everyone. But hiring a full-time marketer isn’t always in the budget. If you want to take on any copywriting tasks at your hotel – from the minor, like drafting a monthly newsletter, to the major, like starting a hotel blog – then it can help to understand how the professionals do it.

While it may seem that those who are gifted at writing can craft perfect sentences at the drop of a hat, the reality is rarely like that. 

If they tried to get their sentences right on the first go-around, they would never get anything out!

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Categories: Content marketing, Tips for hoteliers

Why hotels should use online video and how to get started

Posted by Tanya Timmers on Oct 6, 2015 3:00:00 PM

Video can be a huge game-changer when it comes to increasing bookings at your hotel. It's a highly effective means of marketing - just have a look at some of these stats.

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Categories: Content marketing, Tips for hoteliers

A practical grammar guide for your hotel website

Posted by Emily Tatti on Aug 25, 2015 10:30:00 AM

Grammar is a funny thing. Some people are absolute sticklers about it, and others don’t think it really matters. Hey, they have a point. We don’t talk in grammatically correct sentences (if we did we would sound like robots), and the Internet is constantly changing the way we speak anyway.

But your hotel website is a different beast. While it’s true that you want your content to be casual and conversational, you also don’t want to deter visitors with any obvious copywriting errors.

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Categories: Content marketing, Tips for hoteliers

Essential email marketing tips for bed and breakfasts

Posted by Emily Tatti on May 19, 2015 9:30:00 AM

Email is one of my favourite methods of marketing. Like blogging, it allows me to talk to our followers on a more personal level and keep them up-to-date with our news.

I also have more confidence that my messages are actually being read. Nine in ten (91%) of us check our email every day (or if you’re anything like me you check it multiple times a day), and that number is not going to be diminishing any time soon.

For a bed and breakfast with a relatively small marketing budget, email is everything.

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Categories: Content marketing, Tips for hoteliers

6 hotels doing blogging right

Posted by Emily Tatti on Feb 24, 2015 10:30:00 AM

Adding a blog to your hotel website can have a lot of benefits. For one thing, it gives your hotel a human voice, so your guests feel like they’re connecting with you before they even set foot in the door.

For another thing, you can show off your concierge skills by recommending events, festivals and restaurants in your area.

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Categories: Content marketing, Tips for hoteliers

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