If, like me, you’ve ever hung around a shop just a little bit longer because your favorite band was playing on the radio, then you can understand the influence music has on consumer behavior. Choosing the right music for your restaurant can affect how long a guest stays and even how much they spend.
So how do you select the right music for your restaurant? We spoke to someone recently who creates playlists for restaurants for a living. Nicholas Rubwright is the founder of Dozmia, a platform that recommends music to users based on what they already listen to. We asked him for advice on choosing the most suitable music for your venue, and he shared some interesting insights.