Video is fast becoming the go-to format for brands, marketers, and individuals. More than 500 million hours of video are watched on YouTube alone each day, and 72% of consumers prefer learning about a product or service through a video than any other channel. Evidently, it’s a format that grows in popularity year after year.

Gone are the days when loading a video would take a year to load through your dial-up internet (remember that?) and appear grainy or pixelated. Video has become sophisticated and accessible, and as it develops, brings with it a whole host of benefits for hospitality businesses. Here's how: