Valentine’s Day offers hotels an excellent opportunity to increase bookings both for rooms, and tables in the hotel restaurant. In 2019 Valentine’s Day falls on a Thursday, so you can consider hosting events on the night as well a creating exclusive weekend packages. This allows you to appeal to those celebrating on the night and looking for a get-away afterward.

But, how you market your hotel, and the offers you create will play a large role in shaping how potential customers perceive your brand and venue.

A food trend is defined as a widespread change in food preference and although the impact they have and the time scale it lasts varies, they mustn’t be confused with a ‘fad’ which is a short-term or localized change that doesn’t make a significant impact after the initial period of interest has subsided.

Knowing what trends are coming in will help you determine where you want to take your restaurant in the upcoming year, and what changes you need to make to continue pleasing your customers.